I’ve been a long-time uBlock user and switched to uBlock Origin mainly due to it’s speed, ability to block large media request (great feature with some sites!) and no issues with sites I’m using plus works great with YouTube.
Tomnavratil: “…if it works for you, blocks the ads well, doesn’t break sites and it’s resource efficient – no need to switch. So I have a few that I sometimes have to switch between. I notice that some adblockers break certain websites, yet don’t work at all for videos or another website. Impert0r15: “Wow, this is amazing! Why wasn’t I using this one before.” Can’t figure out why just this site is getting through.” I don’t think I’d seen a popup in years because I switched. Hoobleton: “I’ve switched to uBlock Origin recently and generally it’s doing pretty well but one website is managing to push through popups. Furthermore it doesn’t consume as much energy as Adblock.” Blocks YouTube ads, has great lists for privacy / malware detection as well and allows you to tweak it to your liking for example by blocking large chunks of media some sites use.” Tomnavratil: “ uBlock Origin works the best. His fellow Apple redditors responded with their thoughts: Regarding this speculation, a lot of “what ifs” emerge.Recently switched over from chrome and used to use ublock but heard the safari version isn’t as good. It’s just very plausible that this is their angle because it’s difficult to muster up any other conceivable reason for why a company would invest resources in a plan to create a new product of this nature and include it by default in another product of theirs. Remember, however, that we have no way of knowing what Google’s actual plans are. By including its own ad blocker, over time, Google can (in theory) reduce its capital losses due to fee payments and even strong-arm the ad blocking market into a state of lethargic submission. That’s a very unproductive way for a company that commands a huge chunk of the browsing market to proceed. Currently, Google pays Adblock for exemptions to its ads. If Google can block the overtly annoying stuff out on its own, it has eliminated some of the future demand for other common ad blockers like Adblock. The idea here is to make sure that websites comply with the “ Better Ads Standards” from the Coalition for Better Ads. Seeing a little ad here and there splashed on a web page isn’t the kind of thing that gets people riled up, so there’s no immense demand to eliminate them. What Google wants to do with its ad blocker (most likely) is establish a red line through which annoying ads will not cross. This terrifying practice has largely ceased and now ad blockers are blocking relentlessly.
Back in the late 90s, these ads were in style and they usually left you gasping for air as you were constantly closing windows just to get to the page you wanted. It’s a gambit against annoying ads. When ad blockers first appeared, their primary focus was on eliminating those flashy ads that would constantly pop up all over your screen without a moment’s notice. Scratch a little bit under the surface and mull it over for a few minutes, and the answer begins to take shape. OK, so Google is doing something that looks counter-productive. The rest is speculation based on that allegation.
That’s the allegation everything hinges on.
The news is that Google is planning to include ad blocking software in an upcoming version of Chrome and it will have an announcement within some weeks. It could very well be a veritable story, but whenever anonymous sources are used, it would be prudent to take the story with a tiny grain of salt no matter who is reporting it. For all we know, that could mean that it came from the rumor mill. Why would Google want to block ads? Isn’t its business model based on delivering advertising and cashing in on a portion of the revenue then distributing some of it to websites that display the ads? This might sound even more shocking, but including an ad blocker in Chrome might actually prove to be quite an advantage to the company.īefore to getting into the juicy stuff, I would be doing a disservice if I didn’t first mention that the Wall Street Journal story cites as its source as “people familiar with the company”. The news is likely a shocker to everyone up to and including advertisers, publishers and everyday folks who browse the web. Last Wednesday, the Wall Street Journal published a story about Google’s plans to include an ad blocker in a future version of its Chrome browser.